Your social media style guide clarifies the small details of how your brand uses social media. Hello, please send us your booking reference here: to assist. If this is how you approach customer comments, be sure to outline this in your social media style guide. How often will you ask your readers to take a specific action, like clicking a link or making a purchase? What kinds of action words will you use in your calls to action? What words do you need to avoid?ĭo you post as a brand? Or do you attribute your social posts to individual team members? For example, it’s common for customer service social accounts to use initials to indicate which team member is replying to a public message. But how short? Will you take the same approach on Facebook as you do on Instagram? Will you use threaded Tweets to go beyond 280 characters?Ī post shared by Hootsuite □ your brand use emojis? If so, which ones? How many? On what channels? How often? Have the same discussion about GIFs and stickers. Remember, accessibility is a key component of inclusivity. Circulate the preliminary guidelines to seek feedback. If your team is too large for everyone to join in the discussion, make sure you have diverse viewpoints represented. What guidelines will you follow on social media to make sure your language is inclusive and fair? Involve team members in the discussion as you develop your inclusive language guidelines. Source: The World According to Skype Inclusive language Stick to plain language that’s easy for your audience to understand, and make a list of jargon-y words to avoid. Will you use it? Unless you’re in a highly technical industry with a very niche audience, your best bet is probably not. Here are some questions to consider as you define your brand voice and tone. It’ll also help any new team members who come on board to quickly get a feel for how they should be representing your brand online. Outlining your voice and tone in your social media style guide will help you ensure all your content sounds like it’s coming from the same source. What's at the bottom of the ocean? We think its Forbidden Shrimp You can take either approach, or some variation, but you need to keep it consistent. Some brands are super-cheeky on social media. To connect with your audience, you need to have a clearly defined brand voice. This way you can ensure new accounts on new channels are easily discoverable by your existing fans. This will help you get a clear picture of the naming conventions you’ve used for your accounts.Īre the names consistent across channels? If not, now’s the time to choose a style and note it in your style guide. Nickname idea for significant other /g3aVVWFpCeĪs well, make sure to include your social media handle(s) in your style guide. Knowing where your brand falls on the spectrum will help you create content that resonates with your audience. This is important because each platform will have slightly different rules when it comes to voice and tone.įor example, LinkedIn is a more formal platform than Twitter, and Facebook is a mix of both. Start by creating a list of all the social media accounts your business currently uses. Here’s a full breakdown of what to include in your social media style guide. It should answer basic questions about your brand voice, target market, and tone across different social platforms. What your social media style guide should includeĪ style guide for social media should be clear and concise. That’s where a social media style guide comes in. If you want to build recognition, trust, and loyalty for your brand, then you need to be consistent in how you present it. Do you say zee, zed, or something else completely?Īnd that’s not to mention that small issues like spelling, grammar, and punctuation can have a big impact on brand perception.Do you use British English or American?. ![]() Your followers should be able to easily recognize your content, no matter where they see it. Why bother creating a social media style guide? Because consistency is key on social. In other words, it’s a set of rules that dictate how you present your brand. This includes everything from your logo and branding colors to how you use emojis and hashtags. Why you need a social media style guide (aka brand guidelines)Ī social media style guide is a document that outlines the specific style choices you make for your brand on social media. Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels.
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